The Pros and Cons of Being a Pet Influencer

As pet owners, we all love to share pictures and videos of our furry friends on social media. But have you ever thought about taking your pet’s online presence to the next level and becoming a pet influencer? If you have, you’re in luck because in this article, we will be discussing everything you need to know about being a pet influencer, including the pros and cons.

Before we dive into the details, be sure to take advantage of our FREE two-day course and guidebook on becoming a pet influencer. These resources will provide you with all the secrets and strategies you need to know as a brand new influencer. So, let’s get started!

What is “Pet Influencing”?

Pet influencing is essentially the idea of being a social media influencer but using your pet! Think of it as being a content creator using videos and photos of your dog, cat, rabbit, or even tarantula!

People have been “pet influencing” for many years, and it was very popular on Instagram about 10 years ago. Now, pet influencing has become a lot more popular and a way for people to make money online using the photos and videos that they already had on their phone!

Pet influencing starts with gaining followers. What’s great is that you do not need hundreds of thousands of followers to begin! This could be on Facebook, Instagram, TikTok, or even YouTube or Twitter! When a creator has a lot of followers, they can begin to post content about brands or products for money.

The concept of influencing comes when a photo or video can influence someone to buy a product, change their thinking or behavior, or even become more apt to buying from a certain brand.

Pet influencing has become popular because it can be easy, and fun! It also can take a lot less time than trying to become a content creator for makeup or beauty products. Plus, it can potentially be a lot less expensive to start up as well!

With these points in mind, let’s dive into the pros and cons of being a pet influencer!

Pros of Being a Pet Influencer:

Here are 3 pros of becoming a pet influencer:

  • Low start-up cost
  • Low learning curve
  • Low time commitment

Let’s dive through each of these points so you have a better understanding of how it works!

Low Start-up Cost

One of the biggest advantages of becoming a pet influencer is that it doesn’t take much money to get started. All you need is a phone and a pet.

There are so many other popular side hustles nowadays that cost money to get started! For example, blogging is a popular way to earn money online through passive income. However, there are a lot of factors that you will have to pay for, such as hosting, website themes, email subscription services and social media marketing tools.

Pet influencing is popular because you technically can get started without any money down. This is what initially drew me into starting up my two pet influencing accounts!

Low Learning Curve

Unlike many other side hustles, pet influencing has a very small learning curve. You don’t have to invest six months into learning the ins and outs before you can start seeing success.

The process is simple and straightforward, and you only need to learn the basic filming and editing processes and consistency.

However, all because something has a low learning curve does not mean everyone will have immediate success with it! I always recommend that you start with your free ebook of the top eight secrets that you need to know before you start pet influencing as well as this free two day minicourse!

from there, I recommend people learn all the ins and outs to social media platforms, marketing and sales, video filming and editing, and understanding the algorithms! This can be done quickly within just a few days with this pet influencing course and coaching program!

Low Time Commitment

Another huge advantage of being a pet influencer is the low time commitment. You don’t have to spend hours filming and editing videos or learning copywriting or affiliate marketing.

In fact, the goal should be to get to the point where you can create and publish a video in just 10 minutes a day. This is a side hustle that you can fit into your busy schedule!

I have had the awesome opportunity to work with many pet influencers through the coaching program and this is one of the most common feedback that I get! People say that pet influencing does not take nearly the time that it would take to be another type of influencer, and it is completely doable if you have a full time job, for example.

Cons of Being a Pet Influencer:

Here are 3 cons of becoming a pet influencer:

  • Takes time and effort
  • High competition
  • Responsibility

Takes Time and Effort

Like any other type of content creation, pet influencing takes time, effort, and consistency. You have to be committed to putting in the work and effort necessary to grow your following and make a name for yourself.

When it comes to earning money online there is constant change period meaning, you need to always be ready to change your filming and editing styles, adapt to new trends, and be willing to make changes over time.

This could be difficult for some people who take a very long time to learn new things, because by the time they have learned the basics, they may need to already start making adaptations or changes.

Thankfully, this is not specific to pet influencing but this relates to any and every online side hustle or passive income opportunity! The times are changing, and they are constantly changing, fast!


With the growing popularity of pet influencer, the competition is becoming fierce. You have to find a way to stand out from the crowd and make your pet’s presence unique and memorable.

Thankfully, I teach people within our coaching program how to do this! There’s a special recipe and framework to standing out from the crowd and I have seen dozens of very successful pet influencers achieve this!

Earning money online is becoming very popular and it is accessible to practically everyone and anyone. Therefore, more people are going to become your competitors. The sooner you start and learn we’ll get you days, weeks, and years ahead of your competition!


As a pet influencer, you have a responsibility to your followers and your pet. You have to ensure that you are providing them with high-quality content and that you are not putting your pet in any dangerous or harmful situations.

Some people try to do really crazy things in their videos to get views, but I always stick to three bullet points: relatable, informative, and entertaining. (You’ll learn all about this in your coaching program!)


Being a pet influencer involves being a social media influencer using a pet. The process starts with gaining followers and then posting content about brands or products for money.

The advantages of being a pet influencer include low start-up costs, low learning curve, and low time commitment.

However, the disadvantages include taking time and effort, high competition, and responsibility. The process takes time and effort and requires consistency, and there is high competition in the pet influencer market. Being a pet influencer also involves taking responsibility for the pet’s online presence.

In conclusion, pet influencing is a unique and exciting opportunity for pet owners to showcase their furry friends and make a name for themselves online. While there are certainly pros and cons to consider, if you are committed and willing to put in the time and effort necessary, there is no reason why you can’t be a successful pet influencer.

So, grab your phone, grab your pet, and let’s get started!