Hey, fellow content creator! If you’re reading this, chances are you’ve felt that you’ve been shadowbanned or that the algorithm is ignoring you.
Don’t fret; we’ve all been there. This article will dive into my top four pro tips that have transformed content creators like me, especially if you’re new to the game! These tips can literally make or break your journey. So, let’s jump right in!
1. Embrace Trial and Error
As a new pet influencer, it’s perfectly okay to experiment with different content styles.
But remember, you’re not creating content just for yourself; it’s for your audience too.
So, here’s the deal: you’ll likely watch other creators’ content and think, “That worked really well; I should try something similar.” So, you give it a shot. Maybe it soars, or perhaps it crashes and burns.
Don’t sweat it too much; it is all just part of the process. You’re learning what resonates with your audience and what does not.
Imagine this: you’re a new content creator, filled with excitement and a whole lot of ideas. You’ve watched countless videos from well-known creators, and you’ve taken note of what seemed to work.
So, you dive in! You create your version of that compelling content and try out this “influencer” thing.
What happens next is a journey of uncertainty.
Maybe your video soars, with thousands of views, likes, shares, and comments. Or, perhaps it falls flat, barely gaining any traction.
Here’s the crucial point: whether your content skyrockets or stumbles, it’s all part of the process. Every video you create, every experiment you undertake, is a valuable learning opportunity.
Why is embracing trial and error so vital for content creators, especially newcomers?
It’s because the content landscape is constantly evolving. Audiences shift, trends come and go, and algorithms adapt.
What worked last month might not work today.
By experimenting with various content styles, you’re not just throwing ideas at the wall and hoping something sticks; you’re actively engaging with your audience’s preferences.
Trial and error is your opportunity for understanding your viewers’ wants and needs.
Each video that doesn’t meet your expectations isn’t a failure; it’s a piece of the puzzle that helps you refine your content strategy.
You’re learning what captivates your viewers, what makes them hit that “like” button, and what inspires them to share your content with their friends and followers.
So, as a new content creator, embrace the creative rollercoaster! Be fearless in your experimentation, for it is through this process that you’ll find your unique voice and style!
Every twist, turn, and loop in your content journey brings you one step closer to creating content that not only engages your audience but also leaves a lasting impact.
2. Consistency is Key
Let assume that you’ve been through the trial and error phase, and you’ve got a grasp on what type of content your audience craves!
Now, it’s time to commit to consistency.
But let’s clear something up: consistency doesn’t mean daily uploads or a rigid posting schedule.
It means delivering content predictably, so your audience knows when to expect it. Burnout is real, so find a pace that suits you, even if it’s once a week. Your audience values quality over quantity.
They’d rather have a thoughtful, well-crafted video that leaves them inspired, informed, or entertained, than a daily barrage of subpar content.
I’ll say it again: Burnout is a REAL impending threat, and pushing yourself to post content on an unrealistic schedule can dim your creative spark and exhaust your passion.
So, how do you strike the right balance between consistency and quality?
The answer lies in finding a rhythm that suits both you and your audience. Some creators thrive on the daily grind, while others flourish with weekly or even bi-weekly uploads.
Your pace should reflect your capacity to maintain the standard of content you’ve set and to sustain your creative energy.
By adopting a sustainable posting schedule, you’re making a promise to your audience. You’re telling them, “Expect a new video from me every X days or weeks,” and then you deliver on that promise.
This consistency cultivates trust and reliability with your viewers.
They know when to return for their dose of your unique content, like eagerly anticipated episodes of their favorite TV show.
Consistency isn’t solely about keeping your audience engaged; it’s also a crucial element in appeasing “the algorithms”.
Algorithms appreciate creators who stick to a schedule, as it aids in predicting audience behavior and optimizing content delivery.
When you consistently deliver content, your videos are more likely to be recommended to viewers who share similar interests.
In essence, consistency is your compass in the ever-evolving landscape of content creation. It’s the north star guiding both you and your audience through the digital wilderness.
So, while the road to creative success may not require an unrealistic pace of daily uploads, it certainly demands a commitment to reliability.
By finding your sweet spot between quality and predictability, you’ll unlock the power of consistency and pave the way for more growth as a content creator.
3. Find What Works and Stick to It
Here’s a golden rule – if something’s working, don’t mess with it.
Reflect on your past content: Which videos performed exceptionally well? Was it the title, the thumbnail, the hook, or perhaps the format?
Identify those elements and replicate them.
If your audience loves cute cat videos, give them more of what they adore. Stick to what works and build your content strategy around it.
Look back at your past content – the videos that caught the attention of your audience.
Now, let’s decode the magic behind this process. Your audience, your dedicated viewers, have cast their vote through engagement – likes, shares, comments, and watch time.
They’ve told you, “This is what we love; give us more of it!” And your role is to listen to their collective voice.
Creating a content strategy that revolves around what works doesn’t mean becoming monotonous or repetitive.
Instead, it’s about leveraging the formula for success while having fresh elements to keep your content engaging and evolving.
By adhering to what works, you’re essentially building a bridge of trust and reliability with your audience. They know they can count on you for a dose of their favorite content, and they eagerly await each new creation.
Moreover, sticking to what works is what the algorithms want!
They recognize patterns and reward creators who consistently produce content that keeps viewers engaged and coming back for more.
4. Know Your Target Audience
Do you know why your subscribers followed you in the first place?
Keep that in mind always. If they subscribed for adorable pet videos, then serve up more of those.
Your target audience is your guiding light. Ask them for input; ask about the content they want to see!
Building a relationship with your audience is key. Engaged viewers are more likely to like, share, and comment – all of which can boost your content in the algorithm’s eyes!
Behind every successful content creator is an understanding of one fundamental truth: their audience is the North Star guiding their creative journey.
This fourth pro tip, “Know Your Target Audience,” revolves around this essential aspect of content creation, shedding light on why your subscribers chose to follow you and why nurturing this relationship is so important!
Firstly, it’s important to look back to what your viewers want, as mentioned just a moment ago: Why did your subscribers hit that subscribe button in the first place?
Understanding this initial attraction is the key to maintaining a strong connection with your audience.
Your target audience is not a vague concept but a vibrant, ever-evolving community of people who simply share a common interest.
They subscribed to you because they saw something unique and appealing in your content. Therefore, serving up more of what initially attracted them is the key to all of this!
However, knowing your audience isn’t merely about delivering content they expect; it’s about building a relationship.
Engage with them, communicate openly, and invite their input. Ask for their opinions and suggestions.
This level of engagement cultivates a sense of belonging and ownership among your viewers.
When they feel heard and valued, they become not just subscribers but engaged participants in your creative journey.
Why is this engagement so crucial?
Engaged viewers are more likely to hit the “like” button, share your content with their networks, and leave comments!
These actions create a ripple effect, boosting your content’s visibility and favor with algorithms. Simply put, the more your audience engages with your content, the more the algorithm takes notice and rewards your efforts with increased visibility.
Moreover, building a strong relationship with your audience fosters loyalty.
When they engage with your content, the algorithm interprets it as a signal of quality and relevance. It then takes on the role of a matchmaker, connecting your content with more viewers who share similar interests.
So, there you have it, four pro tips that can help you win the algorithm’s favor!
As you navigate being a pet influencer, remember that your target audience is your guiding light.
Understand why they followed you, engage with them, and build a relationship based on trust and mutual appreciation. In doing so, you’ll not only create content that resonates deeply with your viewers but also navigate the algorithm’s ever-changing currents with success.
But remember, algorithms change, and sometimes they play hard to get.
If you’ve experienced a dip in performance, don’t worry too quickly. Major algorithm changes happen, but you can bounce back by staying true to your target audience’s desires.
If you’re looking for more in-depth insights, be sure to grab the Petfluencer Secrets FREE workbook and mini-course!
This FREE mini course and eBook covers the eight most critical secrets to becoming a successful pet influencer! See you there!