How to Make Pet Content Go Viral on Instagram

In 2024 on social media, Instagram stands out as a powerhouse platform for pet influencers wanting to grow a following and begin earning income!

By mastering Instagram, you have the potential to have explosive growth for your pet influencer account. It sounds easier said than done, however!

So, how exactly do you create “viral videos” that captivate new audiences and skyrocket your follower count? In this comprehensive guide, we’ll go into the strategies, techniques, and my pro tips to help you achieve Instagram stardom as a pet influencer!

The Secret Sauce of Viral Pet Videos

So you want to create a viral video that will help your new pet influencer account grow overnight?

You’re in the right place!

With over a million followers on my own cat account and years of experience in the field, I’m here to share the secrets that will help you achieve Instagram success.

But before we dive into the nitty-gritty, let’s lay some groundwork.

Building a Professional Profile

Before you start your journey on Instagram, it’s crucial that your profile looks professional!

I cannot tell you how many profiles I have audited for clients that just look unprofessional. And, I totally understand that you may not know what to do to make it look professional, and that’s okay – that’s why you’re here to learn!

From your profile photo to your bio and on-screen text, every element plays a role in shaping your brand image. I’ve dedicated an entire video to transforming your Instagram profile from drab to fab, so be sure to check it out for actionable tips.

Remember, a polished profile not only attracts followers but also catches the eye of brands seeking collaboration opportunities. (And thus, helps you make money as an influencer!)


The Pros and Cons of Rapid Growth

This is an important topic to touch on before diving into this subject.

While gaining a ton of followers may seem like the ultimate goal, it’s essential to consider the potential drawbacks of rapid growth.

I understand that high numbers of subscribers can help you negotiate bigger brand deals. Trust me, I get that!

One of the biggest challenges pet influencers face is the impact on engagement rate. Honestly, this will impact any content creator, not just pet influencers.

As your follower count grows fast, your engagement rate may plummet, leading to decreased visibility and algorithmic challenges.

It’s a phenomenon I’ve witnessed firsthand with my coaching clients. They’ll get super excited about having more followers, but then realize that everything else has changed as well.


Understanding Engagement Rates

To crack the code of Instagram success, it’s crucial to understand Instagram’s algorithm.

While one viral video can land you millions of views, the true measure of success lies in engagement rate—the holy grail for brands seeking partnerships.

High engagement signals to brands that your content resonates with your audience, making it more valuable for sponsored collaborations. However, rapid growth can disrupt this delicate balance, making it important to consider the need for a strategic approach to content creation.

Creating Viral Content

Now, let’s get to the heart of the matter—the secret sauce of creating viral pet influencer videos!

While there’s no one-size-fits-all formula, there are key ingredients that can help your chances of success.

I’m writing this article in March 2024, and to date, Reels still reign supreme when it comes to the potential for quick growth on Instagram.

Additionally, static carousel posts also are providing impressive engagement rates, but it’s Reels that hold the key to rapid follower acquisition.

Take note that for the past 3 years, static posts have not been the way to “use Instagram”. Instagram shifted to short-form video content and it still is a place for this content.

However, Instagram is now pushing photo posts again!


Understanding Audience Psychology: Why Content Goes Viral

At the core of every viral video lies a deep understanding of audience psychology.

To create content that resonates with viewers, it’s essential to tap into their emotions, interests, and desires.

I am always blown away by Petfluencer Secrets coaching clients who tell me that they want “everyone” to be their target audience.

That’s not how target audiences work!

Whether it’s relatable, controversial, or informative, successful pet influencer videos will be relatable to only certain audiences, prompting them to like, comment, and share.

Will a cute puppy video resonate with a 19 year old male and a 74 year old female the same way? It’s unlikely. They have very different life experiences and reasons for watching the video.

It’s important to think about why someone is going to share your video. This basic understanding can literally change the course of your content!

As a pet influencer, your goal is to create content that not only entertains but also fosters meaningful connections with your audience, right?

Whether it’s the age-old debate of cats versus dogs or thought-provoking discussions on pet-related topics, controversy can also be a powerful tool for driving engagement.

By addressing issues that resonate with your specific audience, you can spark conversations, elicit reactions, and ultimately, propel your Instagram account to new heights.

But, this all starts with understanding WHO you want your audience to be. I will say this again and again, but “everyone” is not a target audience!


The Road to Instagram Stardom

As you embark on your journey to Instagram stardom, remember that success is not a solo endeavor.

Yes we’ve all heard of “one hit wonders” – you don’t want to be one of these.

Your goal should be to build a BRAND.

By posting consistently, growing a loyal audience, and giving your audience content that THEY want to see, you will begin building a successful brand.

Successful pet influencer brands make big money.

Pages that post without intention don’t.


Creating viral pet influencer videos on Instagram requires a blend of creativity, strategy, and authenticity.

It takes a lot more than just creating one certain style of video and calling it good!

The key lies in understanding your target audience and giving them the content they want to see. You can then sprinkle in controversial topics, relatable content, and even informative videos.

Give your people what they want!